Web Site Content Writing

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• Researching your company and your competitors
  
• Identifying your target market and your business goals,
  
• Defining your unique competitive advantage in the market,
  
• Incorporating a strong call or calls to action in your new content,
  
• Writing persuasion content that informs and compels,
  
• Optimizing the copy with relevant search engine keyword phrases,
  
• Suggesting text layout ideas for best presentation of the new content,
  
• Staying in regular contact with you throughout the project,
  
• Delivering your pages in Word Document format on or before agreed upon deadline.

The Key Components of Professional Web Site Copywriting

	Your Business Image Affects Your Credibility Credibility is key. Credibility should be the main objective of every marketing-driven web site. Your online customers are suspicious and have high expectations. In order to build credibility in a virtual environment you need to present a professional business image. Your professional business image must be based on sharp, intelligent content, on impressive visuals and on an effective layout.
	Articulate Your Benefits, Show Your Advantages To efficiently reach its goals and affect your visitors' in-site behavior, your web site content has to explain how your advantages differentiate your business, what features or services you offer that give you a definitive edge over the competition and what's your unique value proposition. You can do it if you use professional web site copywriting; you'll fail if you waste their time on useless gimmicks, ineffective layout or a confusing navigation structure.
	Talk to People, Not Only to Search Engines The search engine optimization process is an essential part of the web site copywriting services, but keep in mind that traffic itself won't generate sales. When you optimize a web page, optimize it for both audiences: search engines and readers. Pay special attention not only to text that appeals to search engine spiders, you also need to understand the human side of the optimization process. Your conversion rates will depend on your ability to target the emotional needs of the reader, as well as the logical needs of the spiders.
	Personalize Your Marketing Process Personalization is another essential component of effective web page copywriting. If your messages are flat and devoid of personality, you will not be able to effectively motivate your target audience and create a positive relationship with them. By using personalization you're turning a virtual mass communication into an individualized touch from a real human being.

Standard Copywriting Fees (Based upon approximately 350 to 450 words per page)